Why Aren't You Using Free Offerings As A Strategy To Attract Additional Buyers?
Don't you simply love freebies? I know I do.
I've been in two situations lately as a customer, when I received an unexpected freebie. Right after ordering my usual bagel and coffee at the Bagel Bar, the girl behind the counter offered me a free bottle of mineral water. I was going to order a glass of water anyway, so this came as a welcome gift.
A few days later, I went buying a steak at the meat section in my local supermarket. I was having a chat with the guy behind the counter about the point that there didn't seem to be a lot of meat for so much money.
He apparently took pity on my miserable face when he said - "Tell you what sir, why don't you have this other steak for the same price" and he added another one on top!
So what's the customer service lesson here? The lesson is that almost all customers like a freebie and if they get one from a supplier it builds a positive relationship. And when people buy stuff at your online business, on the download page, give them unexpected bonuses and they will love you for that.
As customers, we're likely to come back and do business with people who offer us freebies and we're more likely to tell other people about our positive experience. It's good technique to give your customers freebies sometimes but don't over do it. If you blast your email list with daily gifts you are likely to miss the objective and your internet marketing business is going to suffer for it..
I once read a story article about a restaurant owner who would sometimes give people a free meal. When a group of diners or a family asked for the bill he would spontaneously say that for this meal, they were his guests and they didn't have to pay for their meal.
Can you imagine how these people felt - what they told friends and work partners the next day? That free meal probably cost the restaurant owner a lot less than advertisements in the city newspaper and it also attracted a lot more new customers.
The Law of Reciprocity states that - "If you give someone something - he/she will want to return the favor - to give you something."
Why don't you think of some little unexpected freebies you can offer your customers that'll motivate them to come again and also spread their positive experience. And while we're at it - why not try the same technique with members of your staff. Even your personal relationships - a small unexpected surprise or an act of kindness can do miracles for any relationship.
Believe me, once you begin to do this, you'll have a lot more satisfied customers, happy staff and appreciative friends. It will help your internet marketing business to grow stronger.
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